Doc’s Marketing Mojo
Every week in our exclusive, members-only Inner Circle, we reveal our powerful Marketing Mojo secrets to make your business a real success -by revealing how to get your customers to chase you down, rather than you going out and hunting them. Our new 20-week “Guide to Marketing Mojo” course is now open for enrollment.
Filed Under: Get Your Mojo Workin', Good Business Mojo, Marketing Mojo, Tutorials on February 25
Are you frustrated when friends, family and even prospective clients ask you to give (for free) the skills it has taken you years of sweat to master? Perhaps you are looking for a creative way to enter a new market. In either case there is a little-known secret to turning free or next to free requests into gold for your business. I dubbed the system Free 2.0 and I regularly use it to send mass numbers of new clients my way. Now put your body in park and take a few notes.
Filed Under: Get Your Mojo Workin', Good Business Mojo, Marketing Mojo on March 15
Competition -a Good Thing!
Oscar fever peaks today, and right up until the last minute, the producers, the stars, the directors and the studios have been engaged furiously in all sorts of activities to get ahead of the competition tonight. Who’s the big winner gonna be? A bunch of blue-skinned aliens or some defusing experts? Or maybe a washed up C&W singer? I, for one, love it. The Yankee Clan Oscar Ballots have been cast, returned and tabulated, and we’re ready to compete for our own Oscar -that crisp new $20 bill to the person with the most correct predictions.
Competition isn’t a bad thing. It adds excitement to sporting events, the Oscars, the Grammys … and yes, it can help businesses refine and perfect themselves, too. Unfortunately, just as in sports, many businesses fail because they don’t take their competition into consideration.
Filed Under: Advertising, Good Business Mojo on March 7
"Tell me all about yourself..."
A lot of websites neglect a really important component -the story of your company. And yes, if you’re a one-person band, it really is “the story of you.” Don’t be shy. It has to be told. It’s Good Mojo to give people a better insight into your business, how it was formed, and what you feel passionate about. This will help both your prospects and your existing clients feel connected to your business (and you), by giving them the skinny on where you’re coming from, what you do, and how you do it.
The Doctor recommends that you sit down and put together a brief, readable “About Us” article -heck, even a paragraph or two is adequate -that you can use both on your website and everywhere else it’s appropriate to introduce your company or yourself -or both.
Filed Under: Good Business Mojo, Marketing Mojo, Tutorials on March 4
I’ve found blogging to be a great marketing tool. It helps me to get information out about Marketing Mojo, allows me to offer business advice and marketing tactics to a large group of people, and helps to establish a tribe of people interested in creating more success for their business.
If you’re looking for a way to take your business to the next level, you might want to consider starting a business blog of your own. Of course, it’s not for everyone. And it’s not the same as a personal blog.
It has its own unique pitfalls and strengths. And here are some of each.
Comment? Love to hear from you.
Filed Under: Blogging Tips, Marketing Mojo, Mojo Video on March 1
