An imprinted pen is the world’s most common giveaway –which is exactly why you should avoid giving them away. Yes, we all need them on a daily basis, but I have at least a hundred pens from a hundred different companies, and if yours is in my office somewhere, I most likely couldn’t find it if I searched all day.
(There’s one exception to the rule*)
On the other hand, if I had a notepad with your name and phone number printed on it –or a pen holder that carried the same information –well, that I could definitely put my hands on quickly –which means I’d be more likely to call you.
There are hundreds of printers online who will make print up sticky Post-it type notepads with your company name, logo and phone number and/or email address. Do a search for “custom printed notepads” and find the best deals for yourself. Ditto for pen holders.
One last word on pens; if you were a repeat customer, at some point I’d probably give you a very good ballpoint pen with our business name and phone number engraved on it. Or maybe even your name engraved on it. You wouldn’t forget me then, would you?
*The exception to the rule? No, it isn’t that pen with the little scantily-clad girl swimming in a clear compartment -it’s a pen with a built-in USB flash drive. Now that is Good Mojo!
If you like the idea, you can probably find one here.
