"Tell me all about yourself..."
A lot of websites neglect a really important component -the story of your company. And yes, if you’re a one-person band, it really is “the story of you.” Don’t be shy. It has to be told. It’s Good Mojo to give people a better insight into your business, how it was formed, and what you feel passionate about. This will help both your prospects and your existing clients feel connected to your business (and you), by giving them the skinny on where you’re coming from, what you do, and how you do it.
The Doctor recommends that you sit down and put together a brief, readable “About Us” article -heck, even a paragraph or two is adequate -that you can use both on your website and everywhere else it’s appropriate to introduce your company or yourself -or both.
