Minneapolis Ad Man Knox Reeves came up with the “Breakfast of Champions” tagline for Wheaties back in the 1920′s.
The “Breakfast of Champions” part of the brand name is simply a tag or a slogan, but nearly a hundred years later, everybody still knows it -and it makes that particular breakfast cereal stand out. (Well, the box cover photos of popular athletes don’t hurt, either).
By creating a memorable tagline, Knox Reeves helped Wheaties develop something unique and remarkable; something that stood out in peoples’ minds and still does.
So get some of this kind of Mojo for yourself. Brainstorm some taglines of your own until you find one that really defines your business persona or your company. Have your friends and co-workers and friendly peers help you out. Seven words or less, please! Take the best one, then use it underneath your logo on all your marketing goodies -websites, business cards, vehicles, invoices, yadda yadda.
We’re “The Sweet Spell of Success.”
Who’re you?
