"Tell me all about yourself..."
A lot of websites neglect a really important component -the story of your company. And yes, if you’re a one-person band, it really is “the story of you.” Don’t be shy. It has to be told. It’s Good Mojo to give people a better insight into your business, how it was formed, and what you feel passionate about. This will help both your prospects and your existing clients feel connected to your business (and you), by giving them the skinny on where you’re coming from, what you do, and how you do it.
The Doctor recommends that you sit down and put together a brief, readable “About Us” article -heck, even a paragraph or two is adequate -that you can use both on your website and everywhere else it’s appropriate to introduce your company or yourself -or both.
Let’s get the ball rolling and get you in the mood, with a few questions:
1. What is the name of your company?
2. How long have you been in business?
3. Why did you start the business?
3. What area do you serve?
Are you local, regional, national or international?
4. What do you give your clients that no one else can offer?
5. What do you do for your clients, your community, your suppliers, that might be considered remarkable?
6. What’s the best thing about your company?
7. How do we contact you? (List every way possible.)
Excellent advice Doc, it is not only small business that can be shy about their place in the market.
Steve,
One quetion I would add to the list for people to answer. in their about us copy..the answer to, “what frustration do people have with your industry (not with your business)?”
For example, we build websites and many prospects we come accross have sites that they either cant update or find difficult to update. That said, a common industry frustration is that too many non-technical designers trying to branch out into website development and not having the technical know-how to properly add a content update system.