Spring is just around the corner here in Michigan, and it couldn’t come at a better time. Well, it could have come earlier for those of us who’ve suffered through the snow, ice and gray of the past winter.
In the same manner, the businesses that survive and -yes, flourish -are the ones that don’t quit even in the most challenging of times. One of the tenets of Marketing Mojo is that not only are we in business, we are also –perhaps more importantly -in the business of marketing our business. And the real secret to successful marketing is to market with persistence. This video will reveal to you my techniques on how to get up to 70 percent more sales than you’re getting right now.
Steve,
You are so right about determination, sticking to it. I am a big fan of creating systems around everything I do with my business, including marketing it. My newsletter is one of the tools I use to overcome the no’s, later’s and maybe’s.
Once someone passes on the immediate decision (which I never expect), on my list they go which gives me an efficient tool to get to that 5 or so decision-making contact points. Of course we hit them with immediately useful information (tips, examples, tools, etc) related to our expertise to build the all to necessary buyer trust.
You know fear is our most powerful emotion, as it is the one directly tied to survival but guess what, we are no longer threatened by tigers and bears. Fear of doing something new, something different, being ridiculed, being turned down all motivate our marketing actions; so thanks for helping the tribe carry on.
John