Are You Hooking Bad Mojo to Your Emails?
Got an unsolicited email today from a potential supplier:
“My name is Jerry Doe (yeah, I changed it), and I would like to introduce myself to your agency.
“I have 20 years of broadcasting experience specializing in commercial production for a variety of clients, in both large and small markets… :::blah blah blah:::
“The attached file is a sample of my work and in-house production capabilities :::blah blah blah:::
Whoa there, Cap’n!
Did you just say “attached file?”
Talk about your Bad Mojo!
Jerry Doe sounds like a reasonable man, and I’m in a reasonable mood today, so I wrote back to him:
“Jerry, let me give you a free clue; one that will probably help your response rate.
“Do not send attachments to your unsolicited emails when you’re out looking for work. You’ll get cut off at the knees by 96 percent of your mailing list.
“I don’t know you, and I’m not going to take a chance that you’ve just sent me a virus.
“Worse, two percent of the people on your prospect list may complain to your ISP about you spamming them, and you might get your email account deleted.
“Better to introduce yourself, ask permission to send a file or, better yet, give readers a link to your website where you’ve got a couple of audio samples they can check out.”
:::
There you go, brothers and sisters. The way it’s done correctly.
Oh -and Jerry? Work on that letter, brother. It’s about as dull as my Great-Uncle Ambrose.
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Comments (1)
Too right Steve. As someone who just spent nearly a whole day getting rid of a nasty virus that came in an attachment from someone I DO know, I would NEVER EVER EVER in a MILLION years open an attachment from a stranger. I’d instantly click the SPAM button!