Business cards & the trickle-down theory of cool

Reality check time.

Pull out one of your business cards and drop it down on the closest horizontal surface.

Yeah, your desk top. Your laptop keyboard. Whatever.

Does your business card pass The Fugly Test?

  • Do you often say “Ah, I just ran out of cards,” because you know your cards look like they fell out of the ugly tree and hit every branch on the way down?
  • Or do you find yourself handing them out with a sheepish grin while mumbling something about how you really have been trying to find the time to get them redone?
  • Is the old phone number scratched off, and your new phone number scrawled over it?
  • Are you still thinking that buying the microperfed card stock from Office Max and using the free business card designer program was a nifty-thrifty idea?

If you answered “Yes” to any of the above, it’s time to update. I’ve been talking a lot about the importance of making a big impression right out of the gate lately, and one of the ways to do this is with a Most Righteous business card.

Check these out. Some Good Mojo here!

Nice photoshopping from a freelance designer

Nice photoshopping from a freelance designer

He uses the back for pertinent contact info

He uses the back for pertinent contact info

This design is sheer genius. Mojo at its best!

This design is sheer genius. Mojo at its best!

Ever get handed a way cool business card? When it happens to me, I always get the impression that this is a person who obviously puts a lot of thought and effort into the smallest details -and if we do some business together, I can expect that kind of effort expended on my behalf as well.

Print your card on a flash drive that holds your catalog!

Print your card on a flash drive that holds your catalog!

You don’t have to be as innovative as the samples shown here but then again…

…why not?

See more business cards with Good Mojo right here... and right here.

Got one of your own to share with us?

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8 Responses to Business cards & the trickle-down theory of cool

  1. Karrie on 01/26/2009 at 5:29 am

    Filmed a business seminar where 2 of the points made were that leaving the back of the card empty is a waste of good marketing space and also that if you don’t put what you and your business DO on the card then when it turns up months later from your prospect’s bag/pocket they won’t have a clue and you’ll be filed in the waste basket!

  2. The Doc on 01/26/2009 at 8:25 am

    Two good points, Karrie -my VBA business card (yes, I have several, what a schizo, eh?) has a rather lengthy advertisement to let video producers know what I have for them… I’ll have much more on the biz card subject in the near future.

  3. Mark Roberts on 02/15/2009 at 8:31 pm

    Pass the cards out by the dozens, my man!

    Great Mojo!

    Almost time for Little Steven’s Underground Garage!

    CYA
    mkr

  4. [...] bit about the Stonyfield yogurt container lids yesterday, or the guitar outlet storefront, or the business cards we talked about in a previous [...]

  5. Don't mix bars and business on 02/24/2009 at 9:18 am

    [...] I’ve always said that networking is a good, inexpensive way to market yourself, even before we called it “networking.” I also believe you shouldn’t limit your networking to Chamber-sponsored or other business events. I expect you to network wherever you are. And, if the chance is there, I expect you to hand out your cool new business cards. [...]

  6. Chris on 07/21/2009 at 1:12 pm

    The front of the business card should indicate what you do. It’s not always expected that your audience will look at the back of the card for more information. When I redesigned the business cards for the video production company I work for, we have what we do on the front, so I added a Google maps grab to the back of the card. It’s a bit noisy so I’ve since created a more simple map that will go onto the next reprint.

    However, one argument for not using both sides is that you or your recipient can write notes or information on the back, perhaps where they met you, what project they saw you on last, or whatever. Also a great “notepad” when you’re in a pinch.

    And as far as networking goes, I’ve always understood that it’s not who you know, but who knows you.

    Peace.
    Chris

  7. [...] and one of the ways to do this is with a Most Righteous business card. [VIA Docs Marketing Mojo] Check these out. Some Good Mojo here! SHARETHIS.addEntry({ title: "Business cards & the trickle-down theory of cool", url: [...]

  8. Plastic printing on 02/17/2011 at 11:09 am

    Great designs but the most unforgettable is probably that one by the divorce lawyer and the usb business card. Very nice post keep it coming.

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