Archive for the Advertising Category

Don't Be Afraid Of A Little Test.

Don’t Be Afraid Of A Little Test.

Every successful practitioner of Marketing Mojo knows that marketing is as much an art as a science, and that a good promotion is really a series of t [...]

Filed Under: Advertising, Get Your Mojo Workin', Marketing Mojo, Tutorials on July 19

Pop Quiz: What's the Best Way to Advertise?

Pop Quiz: What’s the Best Way to Advertise?

Word -of-mouth is and will always be the best form of advertising. And thanks to social networking sites, you can reach thousands of people in a matte [...]

Filed Under: Advertising, Get Your Mojo Workin', Good Business Mojo on July 5

Moving Billboards.

Moving Billboards.

I don’t think a car is a telephone booth, a beauty parlor or a restaurant. I think it’s a vehicle of transportation (is that a redundancy? [...]

Filed Under: Advertising, Get Your Mojo Workin', Good Business Mojo, Marketing Mojo on June 28

Create Your Own

Create Your Own “Breakfast of Champions”

Minneapolis Ad Man Knox Reeves came up with the “Breakfast of Champions” tagline for  Wheaties back in the 1920’s. The “Break [...]

Filed Under: Advertising, Good Business Mojo, Marketing Mojo, Tutorials on June 7

Opt for

Opt for “More Often” Rather Than Simply “More.”

So…what do you think? Is it more effective to reach out and touch 100 potential customers once -or get the message out to 25 potential customers [...]

Filed Under: Advertising, Marketing Mojo on March 30

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