Advertising

Houston sign master Mark Roberts has a pretty spiffy company car.

I don’t think a car is a telephone booth, a beauty parlor or a restaurant. I think it’s a vehicle of transportation (is that a redundancy?)

I also think it can make a mighty fine rolling billboard for your business.

Vehicle signs are one of the most cost-effective advertising tools available to maximize your branding. With a unique and effective design, your business vehicle connects with your customers in a way 24/7/365.

I’d avoid the tacky magnetic signs you can slap on and peel off. Great for parade vehicles, but…well…tacky.

I don’t see many sign companies actually painting logos and stuff on cars or trucks anymore. It’s pretty much all a vinyl world, and that’s not a bad thing. Vinyl lettering or signage is much cheaper and less destructive than actual painting on doors and body panels.

At the top of the branding scale are vinyl auto wraps, which let you incorporate your logo and other images onto your vehicle in a big way. Pretty spiffy stuff, starting at about $1,000 – $5,000, depending on size and complexity. You can get the vehicle completely wrapped (yes, completely -including transparent film over the glass), or something less than that. The process generally takes three to five days from start to completion. And yes, the wraps are removable if you decide to change your brand or your logo, or want to sell or trade in your car at a later date.

Interested? Check with a local vendor or get online quotes from Buyerzone.

And if you do it -don’t drive like an drooling idiot. Stay off the cell, be courteous. You know the drill.