And here it is:

Effective ad copy can sell just about anything.

Simple enough, I know. But how do you write effective ad copy?

It is much easier than you think. Fact is, even the best copywriters follow a very basic principle, followed by a very basic ad formula. I’m going to reveal both of these to you now.

Have you ever heard of the term AIDA? This is an acronym that stands for Attention, Interest, Desire, Action.

This sinple acronym drives every effective ad ever written. Here’s the Mojo:

1. You grab their “Attention” with an interesting or provocative headline.

2. You maintain and create more “Interest” with copy that supports your headline.

3. You create a “Desire” for the prospect to want to know more, take a test drive, buy now -whatever action you want them to take.

4. When the first three fall into place, a prospect will take the desire “Action” to submit their info, order your product, book your services or sign up for your newsletter.

When you have on your copywriting hat, do what I do; plug that principle into this tried-and-true formula. You’ll have ad copy that does a great job motivating your prospects into taking the action you want them to take.

Headline -this is the “Attention” grabber.

Body copy -here is where you maintain “Interest” and create a “Desire” for the prospect to want to take your desired “Action.”

Sales link -this is your desired “Action.” Here they will subscribe to your newsletter, buy your product, call you to make an appointment, or contact you for more details.

Signature and contact info -brand yourself with your signature (name. logo, slogan), and  provide contact information; tell people how you want them to respond!

And that’s it. Follow those steps and you can write an effective ad for virtually any product or service.

:::

Want more? Check out Million Dollar Copy.

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"Tie up the alligator, Ethel. We're a'headed for the Big Easy."

We have the enviable task of currently being in New Orleans to shoot some video for both our Guide to Marketing Mojo and a few new Mojo Marketing Minutes. You’ll see the latter right here at some time in the near future; and you’ll be able to catch the former by signing up right here.

Of course, the fact that our location shooting schedule coincides with the New Orleans Jazz & Heritage Festival -perhaps the funkiest, grooviest, funnest music fest in the country -is just a happy coincidence. Also just by coincidence, I have a number of musician friends here and no doubt will be sitting in and playing a little piano now and again. It’s definitely serendipity that that we’re here and will get a chance to meet some of the cast & characters from the hot new HBO series, Treme.

We’ll try to do an update shortly but there’s a lot to keep me distracted. You know how it is.

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…”Our Great Big Teleconference with the Top 20 Sales Experts!”

…”The Gigantic Bag o’ Exclusive Blockbuster Website Graphics!”

-that our server crashed!”

Hmmm – thought so.

Fact is, it takes about 20,000 hits an hour –maybe many more -to crash the average server. Although you can’t prove it by me. Nothing I’ve ever done warrants that kind of attention, darn it. So if anyone other than Twitter, Facebook, Amazon or the other giants give you a “too busy” screen…it’s probably jive talking.

That being said, -there WAS a glitch in the Marketing Mojo engineering room earlier this week. And it did cause PayPal to turn away a few people who were attempting to sign up for the Marketing Mojo Inner Circle. And that’s no jive.

But no, the system didn’t crash because you tried to beat down the door at once –all 20,000 of you. In fact, you were all very well-behaved. Which is why I’m letting you know that we did have a problem and we did concoct a potion to fix the glitch and now all is well  -although gremlins can be elusive, so one never knows for sure.

To the point -If you tried to get into the Inner Circle and weren’t allowed in, please try again right here. If you have any problems or questions, just call or email us at the office.

If you didn’t get a chance to sign up for the Inner Circle, there’s still time to get in the door for the low premiere rate. (Again -and this is no jive -we will be raising the rent next time around.)

The Inner Circle gives you access to our newly developed Guide to Marketing Mojo, forums, interviews with top marketing folk, access to information and resources 24/7, in what ever format works best for you…print, video and audio.

In 30-60 minutes each week, over a roughly 20-week span, I’ll be revealing my best marketing secrets specific to small business owners and operators. Together, we’ll implement the Marketing Mojo that will eliminate your need to hunt for new business or persuade customers to choose your business over your competition.

Sure, it’ll take a little work on your part. You’re in business – you’re always going to have to work hard. But Marketing Mojo will show you how to work smarter so your marketing efforts pay off – rather than just sapping your time, energy, and money.

As I mentioned the other day, we’re restricting the initial membership to just 200 people. When we’ve reached our initial limit of 200, we’re closing the doors for awhile so I can work closely with our members one-on-one ,as we unveil the secrets of Marketing Mojo. When we reopen, the subscription fee will be significantly higher. So if you want to get in while the getting’s good – and before the gremlins strike again – do it now!

Get all the details right here.

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