Bad Business Mojo

Zombies in the Marketplace!

10/19/2009
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The new movie, Zombieland, has been raking in the dough this month. But, just because Zombies are big bucks for the big screen doesn’t mean they’re good for YOUR business.

Many of us keep on doing what we’ve always done for for a number of reasons –we’re comfortable, we’re frightened of change, it’s always worked before. But that’s such a contradiction to the risk we took to get into business in the first place, isn’t it? To be successful, you have to think forward; look at how you can best put new technology and ideas to work for you. Bottom line, it’s time to make your marketing come alive. Don’t send out any more zombies.

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Wayyyyy Too Much Information!

09/16/2009
By

pathetic-myspacePoor Heather!

They tell us we’re livin’ in a brave new world of transparency -but still… do you really want a prospective client or employer to know all your secrets -and be on a first-name basis with the skeletons in your closet?

Think about what you post about yourself before you post it. Once you hit that “enter” or “upload” key, it just isn’t for your close Facebook or MySpace buddies -it now belongs to the world.

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Too Many “I’s” Spoil The Effect…

08/31/2009
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When your marketing is all about you -”I do,” “I want,” “I’m uniquely qualified,” “I take care of” -Aye-yi-yi-yi-yi! Here’s an object lesson in why you should never forget what your prospect really wants to know – “What’s In It For Me?”

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