Many of us keep on doing what we’ve always done for for a number of reasons –we’re comfortable, we’re frightened of change, it’s always worked before. But that’s such a contradiction to the risk we took to get into business in the first place, isn’t it? To be successful, you have to think forward; look at how you can best put new technology and ideas to work for you. Bottom line, it’s time to make your marketing come alive. Don’t send out any more zombies.

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They tell us we’re livin’ in a brave new world of transparency -but still… do you really want a prospective client or employer to know all your secrets -and be on a first-name basis with the skeletons in your closet?

Think about what you post about yourself before you post it. Once you hit that “enter” or “upload” key, it just isn’t for your close Facebook or MySpace buddies -it now belongs to the world.

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