When it comes to advertising, there’s a simple little trick that every good marketer or business owner knows and uses to get the best results every time.
And here it is:
Effective ad copy can sell just about anything.
Simple enough, I know. But how do you write effective ad copy?
It is much easier than you think. Fact is, even the best copywriters follow a very basic principle, followed by a very basic ad formula. I’m going to reveal both of these to you now.
Have you ever heard of the term AIDA? This is an acronym that stands for Attention, Interest, Desire, Action.
This sinple acronym drives every effective ad ever written. Here’s the Mojo:
1. You grab their “Attention” with an interesting or provocative headline.
2. You maintain and create more “Interest” with copy that supports your headline.
3. You create a “Desire” for the prospect to want to know more, take a test drive, buy now -whatever action you want them to take.
4. When the first three fall into place, a prospect will take the desire “Action” to submit their info, order your product, book your services or sign up for your newsletter.
When you have on your copywriting hat, do what I do; plug that principle into this tried-and-true formula. You’ll have ad copy that does a great job motivating your prospects into taking the action you want them to take.
Headline -this is the “Attention” grabber.
Body copy -here is where you maintain “Interest” and create a “Desire” for the prospect to want to take your desired “Action.”
Sales link -this is your desired “Action.” Here they will subscribe to your newsletter, buy your product, call you to make an appointment, or contact you for more details.
Signature and contact info -brand yourself with your signature (name. logo, slogan), and provide contact information; tell people how you want them to respond!
And that’s it. Follow those steps and you can write an effective ad for virtually any product or service.
:::
Want more? Check out Million Dollar Copy.
Every successful practitioner of Marketing Mojo knows that marketing is as much an art as a science, and that a good promotion is really a series of tests to isolate ‘can’t miss’ approaches from ‘can’t afford them’ mistakes.
