In difficult times, your biggest job becomes holding on to the customers who got you where you are.
This may mean that you have to renew the focus on your base of business, and go the extra mile to keep them happy.
Easy enough to do, so let’s get to it.
Let your existing clients know how much you appreciate their business. Keep them up-to-date on the services you provide. And, if you feel comfortable enough, ask them to refer other clients to you. Read more »
Years ago when fan clubs were the rage, you could write a gushy fan letter to your favorite movie star or starlet and get an eight-by-ten autographed glossy photo by return mail.
For a buck or two, you could get an “official” fan club membership card. And as a fan club member, heck, if you were lucky, you might even get a holiday card “signed” by your matinee idol or favorite singer.
(“Look, Madge! Captain Video sent ME a birthday card!”)
Read more »
Bad Behavior has blocked 316 access attempts in the last 7 days.
