Doc's Marketing Mojo » Marketing Mojo

Make The Bennies Stand Out.

Doc Yankee — Mon, 26 Jul 2010 13:45:21 +0000

Want to do a pile of business? Focus on the benefits.

Don’t just say, “Howdy, we’re the Acme Widget Company and we sell widgets.” Your customers can buy run-of-the-mill widgets and get run-of-the-mill service anywhere they want to.

Instead, focus on the benefits! Define the goods that make your product or service or company or customer service (or all of these things) better for the prospect.

You’ll find that you’ll not only stand out above the competition but clients will feel more confident in sticking with you. Highlight the positive benefits of your company and your offerings, and make sure that you communicate these benefits consistantly and constantly -through your media marketing, social marketing and people-to-people marketing.

My #1 Secret To Selling Any Product Or Service.

Doc Yankee — Wed, 21 Jul 2010 14:52:32 +0000

When it comes to advertising, there’s a simple little trick that every good marketer or business owner knows and uses to get the best results every time.

And here it is:

Effective ad copy can sell just about anything.

Simple enough, I know. But how do you write effective ad copy?

It is much easier than you think. Fact is, even the best copywriters follow a very basic principle, followed by a very basic ad formula. I’m going to reveal both of these to you now.

Have you ever heard of the term AIDA? This is an acronym that stands for Attention, Interest, Desire, Action.

This sinple acronym drives every effective ad ever written. Here’s the Mojo:

1. You grab their “Attention” with an interesting or provocative headline.

2. You maintain and create more “Interest” with copy that supports your headline.

3. You create a “Desire” for the prospect to want to know more, take a test drive, buy now -whatever action you want them to take.

4. When the first three fall into place, a prospect will take the desire “Action” to submit their info, order your product, book your services or sign up for your newsletter.

When you have on your copywriting hat, do what I do; plug that principle into this tried-and-true formula. You’ll have ad copy that does a great job motivating your prospects into taking the action you want them to take.

Headline -this is the “Attention” grabber.

Body copy -here is where you maintain “Interest” and create a “Desire” for the prospect to want to take your desired “Action.”

Sales link -this is your desired “Action.” Here they will subscribe to your newsletter, buy your product, call you to make an appointment, or contact you for more details.

Signature and contact info -brand yourself with your signature (name. logo, slogan), and provide contact information; tell people how you want them to respond!

And that’s it. Follow those steps and you can write an effective ad for virtually any product or service.

:::

Want more? Check out Million Dollar Copy.

Don’t Be Afraid Of A Little Test.

Doc Yankee — Mon, 19 Jul 2010 11:18:29 +0000

Every successful practitioner of Marketing Mojo knows that marketing is as much an art as a science, and that a good promotion is really a series of tests to isolate ‘can’t miss’ approaches from ‘can’t afford them’ mistakes.

The burden is on you to plan your marketing to include ways for capturing critical knowledge about which promotions produced which positive results –and then using that information to your best advantage.

In today’s economy, it’s more important than ever to measure the results of your marketing efforts. Once you’ve got some clear results in hand, you can weed out the ad campaigns and the ads, the promotions and the media choices that aren’t performing, and also evaluate whether to expand those that are doing well for you.

Measuring the success of marketing programs can be as easy as consistently asking customers where they heard about you when they make a purchase, and then keeping track of their answers. We used this technique in my own business by asking every customer making an order how they heard about Great Lakes Video Services.

Responses were entered into a computer with the order info, and we could review the data when needed to make decisions about which marketing and promotional programs to continue, which to drop, and which to ramp up.