Marketing Mojo

11 Business Card Tips

12/23/2011
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Use your business cards faithfully!

business cards -cheap power tools for your businessNetworking is an invaluable opportunity to promote both yourself and your business, and it’s an opportunity that should never be wasted by being unprepared. As I’ve said many times here (see related articles), in order to maximize your Mojo, I strongly suggest that you carry a supply of business cards with you at all times and hand them out like penny candy.

Business cards can be exchanged during introductions, both as a convenience and as a memory aid. They’re great because they assist you to further your business relationships through future contact.

Business cards may include one or more aspects of striking visual design (see the related articles, such as this one), but should also contain important contact information. Use this guide to make the most of your business cards: Read more »

Mail Order Brides! (And Other Postcard Marketing Ideas)

12/20/2011
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Postcards -great money-makers for your businessYou probably wanna ask how simple postcards can make your business endeavor full of Mojo, eh?

Well, you may not be aware of it, but nowadays, postcards are among the best and easiest marketing tools available to the small business owner. Aside from the fact that they catch instant attention because they are pretty impossible to ignore, postcards also save you marketing money. A postcard blitz costs less than most other marketing tools -but better yet, they can generate immediate sales. Read more »

Two Magic Marketing Words

12/15/2011
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In How To Win Friends and Influence People, Dale Carnegie spelled out what he called “The Big Secret of Dealing With People.” You could sum up what Carnegie revealed in a couple words:  “Give honest and sincere appreciation.”

Carnegie said there is really only one way to get anybody to do anything, including doing business with you -and that’s by making the person want to do it.

So how can you encourage customers to say good things about you and give you referrals? Read more »

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