Doc's Marketing Mojo » Tutorials

Don’t Be Afraid Of A Little Test.

Doc Yankee — Mon, 19 Jul 2010 11:18:29 +0000

Every successful practitioner of Marketing Mojo knows that marketing is as much an art as a science, and that a good promotion is really a series of tests to isolate ‘can’t miss’ approaches from ‘can’t afford them’ mistakes.

The burden is on you to plan your marketing to include ways for capturing critical knowledge about which promotions produced which positive results –and then using that information to your best advantage.

In today’s economy, it’s more important than ever to measure the results of your marketing efforts. Once you’ve got some clear results in hand, you can weed out the ad campaigns and the ads, the promotions and the media choices that aren’t performing, and also evaluate whether to expand those that are doing well for you.

Measuring the success of marketing programs can be as easy as consistently asking customers where they heard about you when they make a purchase, and then keeping track of their answers. We used this technique in my own business by asking every customer making an order how they heard about Great Lakes Video Services.

Responses were entered into a computer with the order info, and we could review the data when needed to make decisions about which marketing and promotional programs to continue, which to drop, and which to ramp up.

Color Is Your Friend!

Doc Yankee — Thu, 24 Jun 2010 05:54:05 +0000

Color is your friend. Think about the color scheme of your website, and do a little experimenting! Change up the background color, text color, and other colors on the site. Then, do a little testing to see how people are responding. Color has a BIG impact on peoples’ perceptions and how they view things, so keep that in mind when developing your graphic materials -including your website AND your logo!

New Wibiya Toolbar a Tool or Toy? Or Both?

Doc Yankee — Mon, 21 Jun 2010 16:41:54 +0000

Look down.

Way down there.

Did you notice that nifty toolbar at the bottom of this page? It was developed by a company named Wibiya, and I think it’s got some good Mojo that you can put to use on your site as well.

Basically, the Wibiya add-on toolbar works on most blog platforms -Joomia, Drupal, Wordpress, Blogger and Typepad. It saves space if you have troubles finding a place for your search toolbar, recent posts, social marketing links and the like. More often than not, you’ll find the right-hand side of your pages serving as a catch-all for everything but the kitchen sink. Ahem. Kinda like our site.

You can choose your applications from a growing list of handy utilities -live notifications, translation services, your RSS feed, 3D photo galleries, Facebook and Twitter connections, and a bunch more. (See them here.) And you add and remove applications in just one click. Of course, you can choose from a nice color palette so it fits nicely into your site design, too.

I’ve seen a few of these types of toolbars around lately -but this one is free. Not only that, in most instances, there’s no coding necessary; you just install it like you would install any blog plugin.

I think the toolbar can help set your blog or website apart from your competition. I’ve read reports that it actually increases clickthrough rates. People like to push buttons -and it certainly provides you with that option. Best of all, if you don’t like it, you can always quickly deactivate the plugin and poof! -it’s gone; no harm, no foul. Pick it up here.

What’s your opinion? Tool? Toy? Or both?

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