Could Art Directors be right?
Some art director once boasted that a pix is worth a thousand words and it got picked up and repeated by every art director who has been on this good green globe ever since.
And while I disagree about the exact amount of words a picture is worth -sometimes it’s much less, sometimes it’s much more -it’s hardly worth the effort to try and argue this point with a designer or art director. They’ll just drone on and on and on… wear you right down to the nub, as it were… to where you might as well give them the point just to shut them up and get them back to their magical Land o’ Pixels.
That being said, I put great stock in using imagery -photos and/or illustrations -in my blogs, sales pages, books, videos -heck, everything I create or publish -because photos and drawings not only create visual interest, but they help tell the story.
Or at least help the story along. After all, “In the beginning was the word…” Right? Read more »
