Tutorials

How to do some stuff.

Twitter Tutorial for Business

11/28/2011
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Easy Twitter Tutorial

A Twitter Tutorial for your small businessWith over 250 social communities online, it’s easy to see why small business marketers with limited time are drawn to the simplistic interface and speediness of the community known as Twitter. And we’re here with an easy-reading Twitter Tutorial to show you just how to put those features to use.

Twitter is an online social community that allows you to broadcast short messages and updates to those on your list, referred to as ‘followers.’ Each time you broadcast a message, everyone who is following you receives your updates.

According to Wikipedia, Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as “the SMS of the Internet.”

On first glance, Twitter appears to be very basic, compared to many other micro-blogging communities. But don’t let its simple interface give you the impression that its functionality and features are quite limited.  Because, Twitter is not only the most popular micro-blogging network, it carries a buzz that few other social marketplaces can rival…And if you’re not exploiting its popularity to build or further your business, you might be missing a mighty profitable boat!  Read more »

4 Steps To Dynamic Sales Letters

08/24/2011
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4 steps to a successful sales letterYou, like all business people, have a million and one things to do today. But at the top of your priorities should be marketing… finding more customers and raking in greater profits.

If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) marketing model.  You’ll be amazed at how fast you can create an effective salesletter in just four steps.

1. Attention  What captures a reader’s attention more than an exciting list of things that will benefit THEM?  Think about the effects of starting right off with 6 of the most appealing benefits of your product or service.

A distributor might start a sales letter like this:

* “Experience the freedom of …
* “Being your own boss
* “Financial independence…”

That gets your readers’ attention, and will compel them to read on.

2.  Interest  Here’s where we sneak in the basic facts that might otherwise be uninteresting.  The nitty-gritty details of the product features won’t hold the customer’s attention for long, so keep it short and sweet.  Hey, it’s great that your swimming pools have filters, but let’s face it… there’s not a lot of excitement going on here!

3.  Desire  Whet their appetite, but give them some cold, hard logic to back up their purchase.  Most consumers buy on impulse, then ask themselves whether it was the right choice.  Don’t make them second guess.  Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:

* The advantages of purchasing from YOU.
* Testimonials from other satisfied customers.
* An unconditional money-back guarantee.
* A good deal!

4. Action  Order now!  Hey it says move it, but it doesn’t pack the wallop of a stronger action statement such as “Hurry!  Don’t miss out on this LIMITED TIME special offer.  Call now to place an order, or visit us at www…..”

Be sure to give details of how to order.  Make it a part of the command… make it easy to do… and provide several options for your customers and prospects to reach you.

Ready to take that big first step now?

If you’re interested, you can find more about the A-I-D-A method of marketing right here.

Website Background Color Ideas

07/30/2011
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Color is Essential to Good Website Design

 

Website Background Color IdeasEver considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.

Choosing the right dominant color for your brand is crucial. This color should appear on your website and on all your promotional material. Here’s a quick look at the most common impression each color conveys:

Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Blue is an especially popular color with financial institutions.

Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. Count on red to evoke a passionate response.

Green: In general, green connotes health, freshness and serenity. Deeper greens are associated with wealth or prestige, while light greens are calming.

Yellow: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.

Purple: Purple is a color favored by creative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

Pink: Hot pinks convey energy, youthfulness, fun and excitement. Dusty pinks appear sentimental. Lighter pinks are more romantic.

Orange: Cheerful orange evokes exuberance, fun and vitality. Orange is viewed as gregarious and often childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.

Brown: This earthy color conveys simplicity, durability and stability. Certain shades of brown, like terracotta, can convey an upscale look.

Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.

White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.

Choose your website background color with care!

 


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