Color Is Your Friend!

Color is your friend. Think about the color scheme of your website, and do a little experimenting! Change up the background color, text color, and other colors on the site. Then, do a little testing to see how people are responding. Color has a BIG impact on peoples’ perceptions and how they view things, so keep that in mind when developing your graphic materials -including your website AND your logo!

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Comments (2)

 

  1. John Easton says:
    06/24/2010 at 6:20 am

    Steve,

    Testing design changes to your website can easily become an expensive proposition. How would you suggest people keep the costs of such changes manageable?

    John

  2. Doc Yankee says:
    06/24/2010 at 9:53 am

    Hi, John:

    Good question! Gonna make me work this morning, eh? ;-)

    I’d find out with a little site visitor survey -do a little side-by-side comparison with screen captures of your site in various colors, and ask them to choose the color set they most prefer…

    If you’re running WordPress, you can pick up a free survey plugin right here…

    http://www.surveygizmo.com/add-ons/wordpress-survey-plugin/

    You can also send an email to your subscribers, asking them to participate in a survey, and let them post their opinions. I’d recommend that you offer a little “ethical bribe,” a timely special report or some other helpful or memorable little gift for participating.

    Two survey services I use and recommend are

    http://www.freeonlinesurvey.com and

    http://www.surveymonkey.com

    Free version of survey monkey is limited to 10 questions; in this case, that should suffice. ;-)

    A surprising amount of people (8 percent of males, just half a percent of females) are color-blind -”color vision deficiency,” they call it now -so keep that in mind when you’re designing anything. You should check your own website color schemes -existing or proposed -to see how visible they are to everyone: See

    http://www.checkmycolours.com/

    And if your a bit light in the design skillset department, you can get some ideas of which colors work together well at http://www.colorcombos.com

    Doc

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