One of the 100-odd reality shows on TV, thankfully currently in hiatus, is “My Life on the D-List,” featuring the occasionally-used-to-be-amusing Kathy Griffin. The premise, of course, is Kathy’s struggle to get up to the “A” list; the top of the heap.
Well, here’s something my mother drilled into me when I was a kid: “Treat everyone the same. And treat everyone well all the time.”
That means everyone you meet -from the person who collects your trash to the waitress in the coffee shop to the Mayor of your town, to your doctor, to your most famous friend…everyone deserves great treatment.
No exceptions.
In Doc Yankee’s world, there is no “D” list. Nor is there a “C” list, or even a “B” list. Everyone is on my “A” List. It makes life -AND marketing -much easier that way.
And how do you handle your clients on your “A” list?
Easy. Once you know what your customers want and expect, tell them what you’ll do for them. Let them know what to expect.
Then do more than what you promised. Overdeliver every time.
