Don’t Tell Me What It Is, Tell Me What It Does.

Do you know the difference between features and benefits?

Short answer: people buy benefits.

So why is it that many businesses still write ad copy as if all anyone cares about are the details about their product or services?

Your goal isn’t to sell your product or service to people. It’s to offer your product or service to people who have a problem; people who would benefit from what it is you’re offering.

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Filed Under: Good Business Mojo, Marketing Mojo, Mojo Video on

Comments (1)

 

  1. Anthony says:
    11/02/2009 at 11:13 am

    Very well put! It’s hard to even explain what the differences are, but I think you did a good job here.

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