Comments on: Don’t Be So Eager To Cut Your Prices. http://docsmarketingmojo.com/eager-cut-prices/?utm_source=rss&utm_medium=rss&utm_campaign=eager-cut-prices Economical marketing strategies and ideas for small businesses Fri, 01 Jul 2011 20:26:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Don’t Be So Eager To Cut Your Prices. « AV Grind :: the social media blog for av professionals http://docsmarketingmojo.com/eager-cut-prices/comment-page-1/#comment-166 Don’t Be So Eager To Cut Your Prices. « AV Grind :: the social media blog for av professionals Wed, 23 Dec 2009 15:43:48 +0000 http://docsmarketingmojo.com/?p=1539#comment-166 [...] [VIA Doc Yankee marketing Mojo] [...] [...] [VIA Doc Yankee marketing Mojo] [...]

]]> By: Jack Wolcott http://docsmarketingmojo.com/eager-cut-prices/comment-page-1/#comment-165 Jack Wolcott Mon, 21 Dec 2009 22:20:42 +0000 http://docsmarketingmojo.com/?p=1539#comment-165 The point is: don't EVER cut your prices. Presumably what you charge is based on your costs plus your profit margin. The only way you can cut is to lose. Even in these tough times you've got to be willing to let a job go by if it doesn't make sense economically to your business. Costing out a job to maximize your profit and minimize your costs is one thing; doing a job for less than what it costs you and for less than what you've decided you're worth is a downhill slope to insolvency! Happy holidays, Steve. Jack The point is: don’t EVER cut your prices. Presumably what you charge is based on your costs plus your profit margin.
The only way you can cut is to lose.

Even in these tough times you’ve got to be willing to let a job go by if it doesn’t make sense economically to your business. Costing out a job to maximize your profit and minimize your costs is one thing; doing a job for less than what it costs you and for less than what you’ve decided you’re worth is a downhill slope to insolvency!

Happy holidays, Steve.

Jack

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