If you’re selling packaged services or combinations of products, package them as “Bronze,” “Silver” or “Gold.”|
Presenting your offers in this fashion gives your client a choice he or she can readily recognize, which can lead to quicker sales. The prospect who always buys the best will go for the Gold, while the person who always wants to pay the least -or isn’t quite sure about the purchase -can consider picking up your Bronze package.
The prospect looking for the best value may be most attracted to the Silver.
And if you don’t like “Bronze,” start off with “Silver” and work up to “Platinum.” Or “Titanium.” I don’t care if you’re selling cleaning services, photography or design services, this one really works.
I like that “I Provide Titanium Real Estate Services in Denver” No Bronze Here
Excellent, Ms. Walley; Going for the top 10 percent of any market takes chutzpah, panache and several other words -the meanings of which I also don’t understand… but you get my drift, eh? Aiming for the top shelf is a good way to go if you’ve got the ammo and the moxie to pull it off. And I suspect you’ve got that in spades.