Doc's Marketing Mojo

How to build your business promotional calendar

If you’re marketing to consumers, it’s good Mojo to plan your promotional calendar ahead of time and work it like a pro. You can get some ideas on how to do this -as well as a few typical seasonal theme events -by reading my latest column in EventDV magazine. It’s slanted towards video producers but the basics are pretty universal. Read my “Strictly Business” column right here.

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