Too Many “I’s” Spoil The Effect…
When your marketing is all about you -”I do,” “I want,” “I’m uniquely qualified,” “I take care of” -Aye-yi-yi-yi-yi! Here’s an object lesson in why you should never forget what your prospect really wants to know – “What’s In It For Me?”
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Filed Under: Advertising, Bad Business Mojo, Marketing Mojo, Mojo Video on
Comments (1)
Great information–all producers should double-check to see that the focus is on the client, the lifeblood of business.