Too Many “I’s” Spoil The Effect…
When your marketing is all about you -”I do,” “I want,” “I’m uniquely qualified,” “I take care of” -Aye-yi-yi-yi-yi! Here’s an object lesson in why you should never forget what your prospect really wants to know – “What’s In It For Me?”
Related posts:
- Dance With Who Brought You
- How To Make Your Competition Disappear.
- Create Your Own “Breakfast of Champions”
- Who Else Wants 70% More Sales?
- How To Turn Praise Into Profits.
- Make The Bennies Stand Out.
Filed Under: Advertising, Bad Business Mojo, Marketing Mojo, Mojo Video on
Comments (1)








Great information–all producers should double-check to see that the focus is on the client, the lifeblood of business.