Too Many “I’s” Spoil The Effect…
When your marketing is all about you -”I do,” “I want,” “I’m uniquely qualified,” “I take care of” -Aye-yi-yi-yi-yi! Here’s an object lesson in why you should never forget what your prospect really wants to know – “What’s In It For Me?”
Related posts:
- How To Turn Praise Into Profits.
- Don’t Tell Me What It Is, Tell Me What It Does.
- 10 Ways to Make Money Using Your Telephone
- Dance With Who Brought You
- Make The Bennies Stand Out.
- Who Else Wants 70% More Sales?
Filed Under: Advertising, Bad Business Mojo, Marketing Mojo, Mojo Video on
Comments (1)
Great information–all producers should double-check to see that the focus is on the client, the lifeblood of business.