Too Many “I’s” Spoil The Effect…

When your marketing is all about you -”I do,” “I want,” “I’m uniquely qualified,” “I take care of” -Aye-yi-yi-yi-yi! Here’s an object lesson in why you should never forget what your prospect really wants to know – “What’s In It For Me?”

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One Response to Too Many “I’s” Spoil The Effect…

  1. Jason J. Young on 09/07/2009 at 4:08 pm

    Great information–all producers should double-check to see that the focus is on the client, the lifeblood of business.

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