Keep Reminding Them What You Do.
Some timeless advice from 1885, by an English gent named Thomas Smith, who wrote about the value of patience -and frequency -when advertising. According to the National Sales Executive Association, 80 percent of sales require at least five contacts before the transaction occurs. And here, claims Mr. Smith, is what happens in the meantime. It’s sort of funny, but it’s also pretty true.
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Comments (2)
Hey Doc!
Love it, love it, love it! I’ll remember this next time I’m starting to feel frustrated with advertising. This stuff is all about human nature.
Tim-Bob! The most valuable commodity in business of any kind is…:::drum roll, please::: ATTENTION! It usually takes quite awhile before you can get someone’s complete & undivided long enough to consider doing with business with you. So if that’s the most valuable…I think the second-most valuable would be PATIENCE. Would you agree?