You probably wanna ask how simple postcards can make your business endeavor full of Mojo, eh?
Well, you may not be aware of it, but nowadays, postcards are among the best and easiest marketing tools available to the small business owner. Aside from the fact that they catch instant attention because they are pretty impossible to ignore, postcards also save you marketing money. A postcard blitz costs less than most other marketing tools -but better yet, they can generate immediate sales. (This is the reason why we should never forget a strong call-to-action in order to get those quick sales.)
Postcards are perfect for both small and large mailings. You can use postcards for your whole mailing list or to only a few key customers -or you can target your customers and/or prospects with specific products and services.
Postcard printing and mailing services come in a wide variety of options. As far as printing goes, there are many different stock designs and sizes available from hundreds of reputable printing and mailing firms, both on- and offline. While there are thousands of stock layouts available, most companies will also print what you give them, design-wise. And many printing and mailing firms will customize your postcards extensively -right to printing your customers’ first name on the card you mail to them!
In spite of the fact the U.S. Postal Service is hinting about slower delivery times, they’re still pretty quick, and mailing companies also provide quick turnarounds to keep your mailing programs on track, on time.
Want to do your own postcard mailers? Here’s a little Mojo for you:
1. Plan ahead! The key to any successful marketing blitz is a good planning strategy. So when you’re putting your postcard ideas together, make certain you’ve planned out all the details -the offer, the headline, the call-to-action, your contact information and the like.
2. Great design! Your design needs to capture your audience’s attention.
3. Edit, edit, edit! Postcards can only accommodate a few words. So they have to be perfect. Remove unnecessary or redundant copy. Use easy-to-read words, and make sure they all fit in the space intended for the body copy and the headline copy. Focus on large, attention-grabbing graphics or pictures instead of text to catch reader’s attention immediately.
4. All elements should support your marketing message and goal. The copy, colors, typeface and graphics must reflect your business in a positive fashion. And it’s got to go hand-in-hand in order to achieve your goals for your mailing.
5. Be wise in choosing your print and mailing options. There are a lot of printing options. Use only two-color printing if you want a budget-friendly design. Order full-color postcard printing if you want a more colorful and vibrant mailer. There are other sizzling options you can get, too -metallic inks, true recipient personalization (we mentioned that a paragraph or two ago) and clever die cuts or even calendars, trinkets and magnets that can be affixed to your cards.
One of my favorite postcard printing resources is www.printplace.com -Not an affiliate link.
Vistaprint.com -also not an affiliate link) -offers lots of postcard designs tailored to specific business types. Cheap and fast.
