Doc's Marketing Mojo

“Nice Call, Weather Lady…”

I’m always sort of tickled that in spite of the fact broadcast “Meteorologists” have access to satellites, Doppler radar systems, remote weather cams and powerful computers…they still can’t call it right, most of the time. Their average of good calls seems just about the same as it was when I worked in broadcast television (the late 60’s) and there were no satellites, no radars, no remote cams and no computers… just some data feeds from the wire services. Heck, NOAA wasn’t even around then and still, WOOD-TV’s Buck Matthews and the other weather guys (no Meteorologists back then) called ‘em pretty accurately.

At any rate, here’s the Twitter log from a highly-ranked weatherperson -excuse me, “Meteorologist” -from this past weekend. If you’re not familiar with Twitter, it reads from the bottom up.

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