The ability to adapt to changing circumstances is a defining trait of all successful businesses – and a definite advantage for your small business.
Pay close attention to what things are working for your business and which ones don’t seem to be working as well as they did in the past.
- What’s selling? What’s languishing on the shelves? Push those goods and services that are selling well now. Can you offer low-cost, high-quality alternatives?
- Which of your marketing activities are bringing clients in the door? Which are falling on deaf ears or blind eyes? Use the messages that speak to your customers now.
- Take this opportunity to look at diversifying your client base.
- Trim costs before you’re losing money. Which expenses are suddenly running too high? Dump them or minimize them, if you can. What services are now paying for themselves or are a great deal? Good! Keep them. Adjust your spending accordingly.
Filed Under: Get Your Mojo Workin', Marketing Mojo on July 13
You remember that old saw? “If you always do what you’ve always done, you’ll always get what you’ve always gotten.”
That’s why it’s important to not give up until you’ve tried something different.
Thousands of small businesses have failed because the owner waved the white flag far too early in the battle.
Don’t you be one of them.
For many of us, customer expectations of our industry are constantly changing. And in order to keep those clients coming back for more, many times you’ve got to roll with the changes, whether you want to or not. And odds are, that if business isn’t working out the way you planned it, it’s simply because you’re behind the times or not delivering what your customers truly want now.
Make it a point to ask your clients how you can serve them better; you’ll probably get some very good answers that, properly applied, will keep you from dragging out the white flag too early in your business.
Filed Under: Get Your Mojo Workin', Good Business Mojo, Marketing Mojo on July 7
Word -of-mouth is and will always be the best form of advertising.
And thanks to social networking sites, you can reach thousands of people in a matter of minutes, which translates into a more personal relationship with your customers, and much more business for you.
Social media works. Websites like Twitter, Facebook, and LinkedIn work wonders for businesses. Get your name out there by becoming friends with customers on these sites. You can use the social media networking websites to help spread the word, announce sales, and launch contests.
Filed Under: Advertising, Get Your Mojo Workin', Good Business Mojo on July 5
Why limit yourself to just one product or service? Get growing! While just offering one thing may be a good way to start your business, as you expand and your customer base increases, it’s time to get the Mojo working; time for you to also expand your product line or the level of services you provide.
Remember that businesses have to adapt, so your business should be able to grow organically. People like change as long as it’s positive, so there’s nothing wrong with expansion.
This goes hand-in-hand with the positive attitude you should project to your prospects and clients. By growing and adapting, you’re showing the world your company is ready, willing, and able to move up.
Filed Under: Good Business Mojo, Marketing Mojo on July 1
Houston sign master Mark Roberts has a pretty spiffy company car.
I don’t think a car is a telephone booth, a beauty parlor or a restaurant. I think it’s a vehicle of transportation (is that a redundancy?)
I also think it can make a mighty fine rolling billboard for your business.
Vehicle signs are one of the most cost-effective advertising tools available to maximize your branding. With a unique and effective design, your business vehicle connects with your customers in a way 24/7/365.
I’d avoid the tacky magnetic signs you can slap on and peel off. Great for parade vehicles, but…well…tacky.
I don’t see many sign companies actually painting logos and stuff on cars or trucks anymore. It’s pretty much all a vinyl world, and that’s not a bad thing. Vinyl lettering or signage is much cheaper and less destructive than actual painting on doors and body panels.
At the top of the branding scale are vinyl auto wraps, which let you incorporate your logo and other images onto your vehicle in a big way. Pretty spiffy stuff, starting at about $1,000 – $5,000, depending on size and complexity. You can get the vehicle completely wrapped (yes, completely -including transparent film over the glass), or something less than that. The process generally takes three to five days from start to completion. And yes, the wraps are removable if you decide to change your brand or your logo, or want to sell or trade in your car at a later date.
Interested? Check with a local vendor or get online quotes from Buyerzone.
And if you do it -don’t drive like an drooling idiot. Stay off the cell, be courteous. You know the drill.
Filed Under: Advertising, Get Your Mojo Workin', Good Business Mojo, Marketing Mojo on June 28
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