Look down.
Way down there.
Did you notice that nifty toolbar at the bottom of this page? It was developed by a company named Wibiya, and I think it’s got some good Mojo that you can put to use on your site as well.
Basically, the Wibiya add-on toolbar works on most blog platforms -Joomia, Drupal, Wordpress, Blogger and Typepad. It saves space if you have troubles finding a place for your search toolbar, recent posts, social marketing links and the like. More often than not, you’ll find the right-hand side of your pages serving as a catch-all for everything but the kitchen sink. Ahem. Kinda like our site.
You can choose your applications from a growing list of handy utilities -live notifications, translation services, your RSS feed, 3D photo galleries, Facebook and Twitter connections, and a bunch more. (See them here.) And you add and remove applications in just one click. Of course, you can choose from a nice color palette so it fits nicely into your site design, too.
I’ve seen a few of these types of toolbars around lately -but this one is free. Not only that, in most instances, there’s no coding necessary; you just install it like you would install any blog plugin.
I think the toolbar can help set your blog or website apart from your competition. I’ve read reports that it actually increases clickthrough rates. People like to push buttons -and it certainly provides you with that option. Best of all, if you don’t like it, you can always quickly deactivate the plugin and poof! -it’s gone; no harm, no foul. Pick it up here.
What’s your opinion? Tool? Toy? Or both?
Filed Under: Blogging Tips, Get Your Mojo Workin', Marketing Mojo, Tutorials on June 21
Don't be this.
Two words to live by; be there. Customers want to deal with businesses that have someone there for them whenever they need them. Whether it’s through live chat, personal email correspondence, or by telephone, customer service is the key to success, hands down.
If a client has a need or a question, they want to be able to know there is someone available to help them whenever they need it. Be sure you make yourself or your company available for customers.
You can ramp up on this one; start with emails (that you answer promptly), set up an 800 service phone line, think about adding instant chat to your website.
Filed Under: Good Business Mojo, Marketing Mojo, Tutorials on June 17
Click here for the Harley aural experience!
That sound you hear when a Harley-Davidson engine is idling is a sound that’s known and appreciated by millions of people. It’s unique; only a Harley (or so they say) sounds like it’s saying “potato, potato, potato.” The company even tried to register the sound as a trademark.
Auditory branding has been around for awhile. In 1950, NBC registered the musical notes played on chimes (G-E-C) as a trademark for its broadcasting services. Think the MGM lion’s roar, James Earl Jones intoning “This…is CNN,” and “I’m a Pepper, He’s a Pepper, She’s a Pepper…”
An audio signature is a jingle that you hear repeatedly or a sound clip that’s used to identify a brand. You don’t even have to see it; if you hear even a few bars of it, it might take a few exposures, but you you understand what it represents. And from then on, it’s an earworm. You’ll probably never forget it. (Cue the Perry Mason theme!) It brings visual images to mind. Try it here. When you hear one of these little audio cues you know and hopefully love, you also get a quick visual reminder of the product or service in your brain. mind. Conversely, you can see something graphically and remember auditory cues that you’ve received from that same product or service. I call that a double whammy.
So you’re not the size of Budweiser (”You’ve said it all!”) or a big chip company (“Intel inside”) -you can still do some auditory branding. If you’ve got a chunk of theme music that you use for your tv spots or your YouTube videos -music that you have permission to use, of course) -why not expand your audio brand? Take it and make your own personalized ring tone for your cell phone -and spread it out to your staff members, family, friends and clients. You can start right here at www.makeownringtone.com.
Want an example of the latter? Download our own Mojo Video Ringtone right here. Mojo Ringtone
Filed Under: Good Business Mojo, Marketing Mojo, Tutorials on June 14
This could be YOUR competitor.
Sure, it’s nice to belong to a network of similar businesses, but at the end of the day, you need your fair share of business -and then some.
You don’t have to sabotage your competition -that could be dangerous, if not downright illegal. And you certainly don’t want to run them down to prospects; sooner or later, that kind of crude behavior always comes back to bite you in the butt.
So why not mix up a nice little Invisibility Potion? Get them off the radar and leave you standing there alone -like the hero you are!
It’s easy enough to do. You don’t have to slip a potion into your competitors’ drinks, or sprinkle magic powders on their food. All you have to do is make certain that you and your business is so remarkable that no one would think twice about going to anyone else for the service and products you provide.
Take a few minutes and think about it: how can you make yourself even more remarkable than you are right now?
Give it a little thought and before you know it, you’ll have come up with the recipe for turning your competitors invisible, simply by making yourself far more visible than everyone else in your marketplace.
Filed Under: Get Your Mojo Workin', Marketing Mojo on June 10
Minneapolis Ad Man Knox Reeves came up with the “Breakfast of Champions” tagline for Wheaties back in the 1920’s.
The “Breakfast of Champions” part of the brand name is simply a tag or a slogan, but nearly a hundred years later, everybody still knows it -and it makes that particular breakfast cereal stand out. (Well, the box cover photos of popular athletes don’t hurt, either).
By creating a memorable tagline, Knox Reeves helped Wheaties develop something unique and remarkable; something that stood out in peoples’ minds and still does.
So get some of this kind of Mojo for yourself. Brainstorm some taglines of your own until you find one that really defines your business persona or your company. Have your friends and co-workers and friendly peers help you out. Seven words or less, please! Take the best one, then use it underneath your logo on all your marketing goodies -websites, business cards, vehicles, invoices, yadda yadda.
We’re “The Sweet Spell of Success.”
Who’re you?
Filed Under: Advertising, Good Business Mojo, Marketing Mojo, Tutorials on June 7
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