
"I'm your biggest fan!"
Got Your Facebook Fan Page?
There are many reasons why you need a Facebook fan page for your business -and here are just a few of them.
Facebook has over 500 million active users, and if you have a local business, the majority of people within your local area will have a Facebook account. Having a fan page is free advertising for you, and it’s a great way to keep in touch with your customers, using the platform that they are using regularly.
If you’re looking to expand your business into new markets and areas, then having a fan page can help you do this too. By its very nature, Facebook encourages viral marketing, which means your information is easily shared with others -which is even more appealing.
You can easily link your Facebook fan page to your website, as well as your website to your fan page and cross promote each other. Facebook makes it very easy to connect the two, allowing your website visitors to join your fan page from your website as well as fans from your fan page to click through to your website.
In order to become a fan of your fan page your fans need to “like” your page. This refer, of course, to that little button on the top of your fan page with the word “like” on it. That triggers Facebook to start showing the content that you create on your wall to show up on your new fans’ newsfeed. Facebook gives this information the opportunity to go viral very easily. What this means is that when it appears on your fans newsfeed they can “like” the information you have just shared, which then lets all their friends see that they’ve liked your status.
Even better is when a fan shares your status. Sharing your status puts your information on their wall so that their friends can see it in it’s entirety.
Like many other business owners you may just be using Facebook for personal use and don’t want to mix your business life with your personal one. That’s great because this is the whole point of Facebook fan pages. Having a fan page allows you to post comments and network as your business rather than with your personal account.
With a Facebook fan page, you can install different applications to help you interact with your fans. You can encourage your fans to leave comments or testimonials for others to see, create events, competitions, give updated information, start discussions, share photos and videos, import your blog posts, the list is endless.
Also for our more technically-minded readers, you can create a “reveal tab” which is a hidden tab within your fan page. The reveal tab is only visible to people who have liked your page. It’s a great way to encourage people people to “Like”your page, because behind your reveal tab, you can have links to free reports or videos, discount codes, fan-only competitions and other business-building promotions.
Facebook fan pages are the online version of word of mouth advertising. Hopefully you don’t need any more reasons why you need a Facebook fan page and get started with yours today.







