Ever notice that most gas pumps give you a choice of THREE grades of gas? There’s a real reason for that -it’s kind of a secret universal law of marketing -and today, I’m not only going to reveal it to you - but I’m going to show you exactly how you can can The Rule of Three to boost your sales, too!






Hi Steve! I love the use of video to teach marketing tips, and the gas pump schtick was fabulous!
Belatedly, Don, thank you! I love using familiar items as props to illustrate speaking points. ‘sides, having something in my hand lessons the chance I’m going to pick my nose on camera.