From the Mojo Library...
From my buddy Mark Roberts, the Six Magic Words that will guarantee your financial success…
“I can do that for you.”
Got it?
Repeat after me: “I can do that for you!”
How do you feel when you hear those words?
Do you experience any form of stress relief?
Do you feel a lift in your spirits?
If so, just imagine what our clients (or those people who depend on us) feel when they call us in a panic, and we say those six simple words.
If the client is going to a trade show tomorrow and they forgot to order their show banners
…tell them “I can do that for you”.
If you just finished producing a new video clip and the client wants to get it on their website tomorrow…
…tell them “I can do that for you.”
:::
We should be able to have enough resources at our fingertips to accomplish the occasional miracle. If not at our fingertips, at least they should be an overnight express package away.
By having a support “crew” of in-town, as well as nationwide sources for all the services and goods that we need, we can become the miracle workers for our valuable clients.
We should also maintain what is called a normal inventory of essential supplies that we normally use in our daily business. We should never run out of tomato paste, tape stock, film, ice cubes, containers, fancy paper -whatever it is we need to run our business day to day. We should always have ample supplies on hand to make up whatever the client needs -on short notice.
Plan ahead to impress every client and they will reward you with a lifetime of assignments -at your prices.
In order to say those magical six words, “I can do that for you”, we must have the skills and supplies on hand to back up those words. When we deliver what we say we can do, at the time our clients need us the most, we will enjoy all the business, and prosperity this client will gladly deliver to us.
We should be considered a partner in their success, and partners are rarely -if ever -fired or replaced.
