Want to inspire customer confidence? Prove your self-worth? Well, have I got just the prescription for you! Nope, not something you find in a bottle -just a few magic words that, used daily, will bring full-strength Marketing Mojo to play in your business.
Want to boost your business -and do it the natural way? Here’s my secret recipe for making your clients deliriously happy with you and eager to snap up what you offer them!
1/ Charge less than the original quote: everyone likes to pay less than expected.
2/ Finish the job faster than your estimate: You’ll become a legend in your client’s mind.
3/ Make your customers feel special. We all think we’re special. Send a birthday card. Make a ‘hello’ call now and then.
4/ Give an unexpected free service or gift: Everyone likes something for nothing. And surprises are even better.
5/ Back up your guarantee. If there is a problem, fix it …quickly.
6/ Educate your customer: Help your customer make the most (and best) use of your services and products.
7/ Keep your customer informed: Tell them about future changes, upgrades to your business before they happen.
8/ Be someone your customer wants to deal with: Make your contact with your customers an enjoyable experience for them.
Marketing isn’t all about advertising. A huge part of marketing is thinking about your customers and making them feel good about using your services and products.
