Writing Your Own Ad Copy? Don’t Reinvent The Wheel…
If you’re going to be writing your own copy, you don’t have to continually reinvent the wheel! Immerse yourself in other successful ads, and “swipe” the ideas -not the
copy -as and the tactics that are used in great ads.
Most pro copywriters I’ve known have a banker’s box or two worth of great ads they’ve collected over the years…and when they’re stuck for an idea, they dig in their Swipe Files to get a little inspiration.
Thanks to the Internet, you can access a couple of cool Swipe Files, and do it for no charge. Here are a couple that I recommend:
If you’re getting over your head with your ad copy, get in touch with me. Chances are good I can help you out.
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