If you’re going to be writing your own copy, you don’t have to continually reinvent the wheel! Immerse yourself in other successful ads, and “swipe” the ideas -not the
copy -as and the tactics that are used in great ads.
Most pro copywriters I’ve known have a banker’s box or two worth of great ads they’ve collected over the years…and when they’re stuck for an idea, they dig in their Swipe Files to get a little inspiration.
Thanks to the Internet, you can access a couple of cool Swipe Files, and do it for no charge. Here are a couple that I recommend:
If you’re getting over your head with your ad copy, get in touch with me. Chances are good I can help you out.
