Writing Your Own Ad Copy? Don’t Reinvent The Wheel…
If you’re going to be writing your own copy, you don’t have to continually reinvent the wheel! Immerse yourself in other successful ads, and “swipe” the ideasĀ -not the
copy -as and the tactics that are used in great ads.
Most pro copywriters I’ve known have a banker’s box or two worth of great ads they’ve collected over the years…and when they’re stuck for an idea, they dig in their Swipe Files to get a little inspiration.
Thanks to the Internet, you can access a couple of cool Swipe Files, and do it for no charge. Here are a couple that I recommend:
If you’re getting over your head with your ad copy, get in touch with me. Chances are good I can help you out.
Related posts:
- 8 Great Ways To Promote Yourself For Free
- Tracking The Mojo: Doc’s “Work Wall.”
- Why Show Up In Person? Project Yourself.
- 12 tactics for marketing your biz during tough times
- Don’t Tell Me What It Is, Tell Me What It Does.
Filed Under: Marketing Mojo, Tutorials on
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